Not everyone can study full-time with jobs and families to support. The Open University is an educational platform offering flexible part-time study, and open learning for undergraduate and postgraduate courses and qualifications. In order to progress in your career, degrees are often a requirement, so targeting employed adults who don’t currently have an undergraduate qualification was key to the campaign’s success.
The campaign created by Audience2Media targeted adults aged 24-49 looking to change career, or who were at the early stages of their careers and looking to progress. The campaign was geo-targeted globally to the UK, Germany, Netherlands, Republic of Ireland, Spain, France, Italy, South Africa, Switzerland, Sweden and Malaysia. Encouraging enquiries and sign ups globally, Audience2Media has now been running this campaign for many years.