World renowned camera manufacturer Canon has been dominating the photography industry for decades, and they treat every new model with as much importance as the last. When the DSC Powershot SX230 HS launched they began a marketing campaign to run alongside. The PowerShot took place in the market as the perfect travel companion for adventurous and tech savvy consumers, enabling them to achieve high quality photography in all light conditions because of the HS System technology that the camera embodies.
Audience2Media provided rich media display formats to make the campaign interactive for consumers for the pan-European campaign. Including video content brought the USP HS system of the camera to life driving the desired target audience to engage and ultimately purchase the fantastic travel camera from Canon.