Tel Aviv, Israel

BB&A Group

BB&A is a true 360 degrees communication agency, founded in 2011 by Kobi Amzaleg and Moti Ben Bachar, both advertising veterans who worked on hundreds of successful campaigns in the leading advertising firms in Israel - From BBDO and IPG to TBWA and JWT.

What’s your story?

At BB&A we put the brand in the center, not the budget.
All communication channels are converged to tell one coherent story - From TV to mobile, from PR to social, the brand is always precise, interesting, relevant and unforgettable.

Get in the hive

Our clients always tell us they love getting into our hive - every meeting is a round table of multi-talented people from all disciplines - creative, planning, PR and social - all perfectly synced and focused on the same mission - bringing the brand to life in every touchpoint.

Effective immediately

We proud ourselves in great creative work that just works. We never forget that we are here to sell - every campaign is targeted, measured, monitored and corrected continuously to achieve maximum impact - be it sales, awareness or leads. We aim to hit.

Kobi Amzaleg

Co-CEO and Head of clients

Kobi came into the world of communication from a career in foreign affairs. After serving as a Deputy Consul in Nederland, He worked for various advertising firms in Israel and led hundreds of brands to success as an account executive, planning supervisor and CEO in BBDO, JWT and more.
Kobi is also a certified tour guide, an excellent cook and a lecturer for PR and communications at Israel’s IDC in Herzeliya.

Moti Ben Bachar

Co-CEO and Head of creative

Moti breathes creative for nearly two decades. After working as a copywriter and creative director for Ogilvy, TBWA, IPG and JWT Digital in Israel, Moti served as a digital creative consultant to various agencies and nurtured hundreds of young creatives in the College of Management / Media Studies.

Eran Kliger

CEO Kliger/BB&A PR

Eran is a PR specialist with over 10 years of experience for brands like Unilever, Teva Pharmaceutical and Microsoft. He runs BB&A’s PR unit as a well-oiled machine, bringing brands to media stardom in TV, print and online. He has a special passion for culinary and tourism with extensive knowledge in retail and consumer goods. Next time you’re in Israel – Ask for Kliger. He’ll take it from there.