Many people still associate Subaru with the brand’s rally heritage (And those people who drive gold wheeled, electric blue Imprezas). This rally hangover has become the brand’s enemy.
But there’s more to Subaru.
As lead pan-European strategic, creative and activation agency, we’re helping drive a new brand image. This began with defining a range of brand behaviours, followed by a number of campaigns and social content focussing on encouraging people to seize the day with Subaru. The ads you see here are just a small sample of our work, designed to scream the capability, safety and power available from the Symmetrical All-Wheel Drive (S-AWD) found in every vehicle.
When it comes to vehicle launches, you have to be ready to produce ideas that can work all over Europe. And in a range of different media. No easy task given the number of languages involved. These ads are just two print media executions among many, for the new Levorg and the Outback vehicles.
Here are just a few examples where we have gone beyond print and created films and photography for use in dealership and social media.