ASDA has always been famous for low prices. Remember the ASDA pocket tap? Today it’s a different story. Grocery shopping is a battlefield and ASDA are competing on a number of fronts – with established rivals, such as Sainsbury’s, Morrisons and Tesco even more so with low-priced brands such as Aldi and Lidl.
Over 18 million shoppers every week have never been more promiscuous. And without the lure of a loyalty scheme, offering customers frequent and targeted discounts on their weekly shop, ASDA needed to stand for more than just low prices.
Since 2009, we’ve worked closely with their Digital and CRM teams to plan a series of insight-driven, market leading and innovative CRM strategies. Supporting ASDA’s approach to omni-channel campaigns we have helped them deploy campaigns utilising their key CRM channels including email, landing pages, microsites, SMS, push notifications, digital display, DM and on-site messaging.
We help plan, create and deliver communications, to a database of 13m, daily. Serving the right messages, to the right customers, in the right way – taking into consideration device usage, occasion and location. We also create and deploy content ourselves, thanks to our internal content team and Social Studio.
By balancing price and sales messaging alongside reassurance and service we’re building more meaningful connections with busy working families. Highly relevant and personal interactions that cut through the noise to inspire, deliver great value and help get the shop done (in-store and online).