Through a series of mergers and acquisitions, Stratasys found themselves lacking a strong and unified purpose. Beyond that, business integration challenges were preventing them from unifying around a shared, compelling story. Recent acquisitions of three service bureaus created an opportunity to announce the integration and share a new vision. Bolin developed an integrated, multi-channel campaign showcasing the combined service offering with a series of print and digital campaigns, tradeshow and event materials, a campaign microsite and a film series supporting the overall repositioning efforts of the newly created Stratasys Direct Manufacturing business. The campaign exceeded goal in terms of generated leads, successfully starting the process towards integrating the new businesses into Stratasys.