Madrid, Spain

Dagusto

DaGusto’s DNA:  we are at our best right now. We have reached the ideal maturity of our twenty-years experience, with all the energy, excitement and vitality of an 11 year-old.

We have a strong strategic vision, fruit of our marketing education and experience, and we take care of each Project with an extense agency service.

Our main strengths are:

  • Good service and time investment result in strong relationships with our clients
  • Strategic focus with excellent performance
  • Deep knowledge of wine and spirits businesses

We managed through the huge recent economic crisis of 7 years with lots of effort, efficiently structuring the team dedicated to each Project and focusing in winning some great clients.

Our speciality is marketing and advertising. We have good case stories in the alcohol and wine sectors. Clients include Campo Viejo (Pernod Ricard), Beronia (Gonzalez Byass), The Haciendas Group (Sister Isles Rum) and Think Pink (rose wine from Ribero del Duero). We also work with clients such as Pandora, La Romana Gelateria and ENISA (Company that belongs to the Interior Ministry and provides credit to start-ups and small companies in Spain).

We are strong at event management, whether that be company or consumer based events.

We like to be challenged in discovering new ways of seducing our clients, new opportunities for brands and gaining new clients from different sectors.

Cristina Dezcallar

Cristina Dezcallar

Managing partner

With an MBA from ICADE-E2, Cristina began working in L'Oréal's marketing department in 1997. After several years, she shifted to the advertising business and joined Ruiz Nicoli and then McCann-Erickson.

During this period she managed accounts such as Coca Cola Iberia, Mapfre, Diageo or Cáritas.

In 2006 she created DaGusto together with her partner Rocío Romero and since then she has managed the company with several projects for Vodafone, Pernod Ricard, González Byass or Mahou - San Miguel.

Rocío Romero DaGusto Spain Tribe Global

Rocío Romero

Managing partner

Advertising and Public Relations degree from Complutense Madrid University. First years of experience working for clients as Fanta, Santander, Fnac, Diego or Kia at DDB, Ruiz Nicoli and Comunica.

To have a wide perspective of brands, she studied a Marketing Master at ESADE Business School.

During a couple of years she works in Nueva York managing at Grey  Pantene brand for Procter and Gamble in Latin America and the US Hispanic Market.

In 2006 she creates DaGusto along with her partner Rocío Romero and since then she manages the company with projects for Vodafone, Pernod Ricard, González Byass or Mahou – San Miguel. others.