Dagusto for Verum

Verum (experiential marketing)

DaGusto in collaboration with food designer Véronique Gladstone, has developed an experiential marketing wine tasting event for the launch of Maria Victoria, a Malbec from Argentina made by our wine producer and client Elías López Montero.

Through an imaginary journey guided by our senses we travel from La Mancha in Spain to the Argentinian Patagonia simulating the journey made by our winemaker  who found a place in Argentina to produce his first international wine: María Victoria.

Storytelling, organization of events, decoration, food, PR, product presentations to press & influencers, packaging design, coverage. 

Also institutional presentations at the Argentinian Embassy in Madrid.

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