We were challenged to develop a fresh new brand identity for Scottish Marriage Care, originally a Catholic marriage counselling organization that has moved with the times to offer support and guidance for all sorts of different relationships. Their name and brand became inconsistent with their much more inclusive offering and we created a new one that accurately reflect their character: The Spark.
In terms of the visual identity, Family designed a contemporary and vibrant new logo, with coloured circles symbolising two people coming together to form a relationship.
To kick things off, Family created a strong outdoor and online advertising campaign, showing off The Spark’s new identity and driving traffic to their shiny new website – also developed by Family. In line with the client’s launch event on 29th January, we booked an advan to tour the streets of Glasgow on the 29th and 30th. As a little extra surprise, we also arranged for it to be parked outside The Spark’s office during the event – giving staff and guests a fab photo opportunity as they left the building. Then, throughout February, eye-catching 48-sheet posters adorned the streets of Glasgow and West Central Scotland.
This offline activity was supported by a month’s worth of Google Adwords and display network advertising, which utilised channel, contextual, and semantic targeting to reach relevant audiences throughout Scotland.