Fractal Mind for Adidas

adidas X-Hub

The Challenge- To create hype and awareness around adidas’s X franchise, creating demand and driving sales through, by leveraging momentum during the 2018 World Cup.

  • Mobile app synchronized with the arenas located in stores and fan zones, in the UAE, KSA and QATAR.
  • Users create their own profile and connect themselves to the arena.
  • Users can try the product through various challenges.
  • According to their performance in these challenges, they are rewarded with points in the app.
  • These points can be exchanged for discount vouchers.

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