They’re here and they’re hungry! OneWorld created this campaign to attract Californians to learn more about smart solutions to invasive pests which can wreck our agriculture, forests and economy.
We conducted focus groups and a statewide survey to help us develop the creative strategy. We created the campaign concept, wrote and produced TV spots with elaborate special affects, radio spots, print and online advertising. We also provided the media strategy, buying and placement. Our post campaign survey demonstrated an increase in public awareness and support for action against invasive pests.