Portland, Oregon & Santa Clara, California - USA


Our clients have amazing stories to share. We implement radical new approaches to digital marketing at scale and cost savings. As a digital think tank with roots in film production, we embrace the hard work that product marketing requires, and the new ways of thinking to get it done. Our experience with today’s toolsets offers clients unmatched deployment times, stellar creative, and targeted messaging, distribution and analytics.

We’re a proven, multi-discipline creative tribe that moves the business needle for our clients. From product launches and sales enablement to channel partner marketing and demand generation, The Fiction Tribe develops multi-layered, digital programs that activate your customers.

Our principals guide the strategy and the development of all work – so clients always work with the A Team. And we hold ourselves to a higher standard, with unprecedented accountability and transparency – exactly as it should be.

The Fiction Tribe is located in Portland, Oregon – the heart of Silicon Forest, and Santa Clara, California – the heart of Silicon Valley. 

James Rice

Partner, Executive Creative Director

James has worked in technology marketing for more than two decades, and is co-founder of The Fiction Tribe. He has directed some of the most notable product launches from HP, Microsoft, Xerox, Cisco, Dell, Universal Studios, Esri, Intel, and SAP, among others. He started his career a founder of one of the first digital agencies in the U.S., leading it to be in the top 20 worldwide in eight years. He lives to make things with a team of enthusiastic, egoless storytellers and clients.

See more on LinkedIn: https://www.linkedin.com/in/jamesrice

Mike Caplan

Partner, Global Strategy Director

Mike is co-founder of The Fiction Tribe, bringing more than 20 years of digital marketing expertise. Mike has worked with some of the biggest brands in the world – from USA Pears, Cisco, Intel, and FireEye to VMware, EMC, HPE, Dell and Microsoft – helping them to launch new products and services, to enable Field, Partner and Channel sales and to create unique event experiences that build Brand.

See more on LinkedIn: https://www.linkedin.com/in/mrcaplan

Cristie Mather

Managing Director

Cristie will be The Fiction Tribe’s main point of contact for all deliverables. Cristie offers 20 years of marketing communications experience, with an emphasis on agricultural commodities and nonprofit organizations. Cristie brings a genuine enthusiasm for engaging and educating target audiences about agricultural products and the people who produce them, and has expertise in marketing strategy, copywriting, content development, social media, public relations, culinary + nutrition communications, and more. She has volunteered her time by serving on boards and committees with organizations like the Produce for Better Health Foundation, the Agri-Business Council of Oregon, and the Canadian Produce Marketing Association, and she currently serves on the United Fresh Produce Association’s Marketing and Merchandising Committee. Cristie will develop and manage a detailed, strategic roadmap and will ensure close collaboration between your team and the team at The Fiction Tribe.

See more on LinkedIn: https://www.linkedin.com/in/cristiemather