TMH for Anantara Dubai The Palm Resort & Spa

Brand creation and launch

One of the signature outlets of Anantara Dubai The Palm Resort & Spa, Bushman's Restaurant & Bar was launched in 2014. A contemporary offering, with a nod to the rustic outback of Australia, Bushman's Bar & Grill's invitation followed a theme that had been created to work alongside the launch creative campaign. Playing on the idea that to enjoy the best of a country's cuisine you should eat where the locals do, the creative for Bushman's Restaurant & Bar carries the theme of following the kangaroo to its destination, an idea that was reflected in the invite to the opening of the outlet, as well one that actually runs through the bar and restaurant in the form of subtle kangaroo paw prints on the floor.

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