Tangerine for

Pizza Hut Restaurants

ACTIVITY

Pizza Hut Restaurants (PHR) tasked us with building a paid media campaign to raise awareness of its New Year deals. The activity included promotion of its 41% off voucher and kid’s meal deal offer, both with a goal to drive online bookings.

We devised a paid plan, using intelligent data-led targeting to ensure we were reaching relevant audiences on the right channels at the right time. The test and learn approach used comprehensive methods, developing copy and creative which resonated with target audience groups. We monitored the campaigns daily, optimising and amending ads to guarantee a low cost per action.

In just one month we proved the value in combining clever insights with relevant creative, targeted at the right audience.

RESULT

  • Reached over 4.7 million parents
  • Generated 1.5k social engagements
  • Over 5.6k hits the Pizza Hut Restaurants website
  • 70% uplift in google search around ‘discount codes’ in relation to Pizza Hut Restaurants
  • 100% uplift in google search around ‘pizza hut kids’
  • ROI of £35 per £1 spent

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