We took Pizza Hut Restaurant’s Taste Freedom campaign to the next level by launching a summer long partnership with Ibiza Rocks.
Activity brought to life the freedom feeling for millennials. It included an experiential on-location #HangoverHut, the day after Craig David’s opening pool party, Spotify playlists compiled and promoted via Ibiza Rock’s DJs, live, interactive games across key social media platforms and ongoing legacy content.
Pizza Hut Restaurant’s activity was bang on for the audience, so much so, that MTV flew out with the team to cover the #HangoverHut for its own channels.
- Aligned Pizza Hut Restaurants with key millennial brands and influencers including Ibiza Rocks, Craig David, Gyspy Shrine and MTV
- MTV #HangoverHut video content on SnapChat and facebook secured over 100k views
- Secured over 639k campaign video views and over 150,000 engagements throughout the campaign
- Drove over 70k hits to the campaign landing page
- Secured a combined reach of over 10million, pushing the Taste Freedom messaging