Tangerine for

Topcon

ACTIVITY

In October 2018, a team of six Tangerines travelled to three of the world’s biggest construction shows with our long-standing client, construction technology brand Topcon.

We were working to amplify the brand’s investment in their presence at three events: Year in Infrastructure and Digital Construction Week in London as well as Intergeo in Frankfurt.

We used the events as a platform to launch a global LinkedIn strategy, designed to meet the brief of raising the brands profile on social media and most importantly generate sales leads.

Kicking off with training sessions hosted by Tangerine, key members of the Topcon sales teams were taught how best to use LinkedIn to share their opinions and insights on the industry as well as begin conversations with existing and potential customers. Through the three events the Topcon LinkedIn advocates tried out the skills they learnt in their training with the support of the Tangerine team, sharing updates and connecting with contacts at the show through LinkedIn.

We also managed the global social channels for Topcon as well as meeting 17 media titles across the week.

RESULT

  • Sales leads generated through LinkedIn following training and support from Tangerine
  • Media interviews and coverage with key industry publications such as AEC magazine, CES and Geoconnexion
  • Reaching over 700k through the global social channels during the week

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