The desire to become a parent is a universal desire, which if not fulfilled, leaves an emptiness in a couple’s life. Manipal Fertility from the Manipal Hospitals Group, one of India’s most reputed healthcare group, has consistently delivered results that were better than other fertility clinics.
The task was to create a new identity for Manipal Fertility.
The concept chosen was “Miracle”, because to have a child, for a couple who have tried everything, everywhere, is nothing short of a Miracle.
The mediums used were print, digital (website, social media and e-mailers) and PR. Walk-ins and referrals increased substantially after the campaign was released.