Madrid, Spain

The Blueroom Project

"Providing target-driven representation, integrated communications & marketing, and content creation services for destinations and the travel & hospitality industry during the last 15 years"

The Blueroom Project, a leading boutique marketing and communications consultancy & agency specialized in Tourism – Luxury & Lifestyle.

We provide boutique service solutions in tourism, corporate and institutional integrated communications and marketing in Spain and Portugal with central offices in Madrid and with delegates in Barcelona and Lisbon. With a team of more than 12 professionals, our goal is to modify the perception and image a target audience has about our clients´ brands, products and services, to meet their commercial, corporate and institutional objectives.

In such a fast moving world, we need solutions that combine actions and ideas. Our aim is not only to perform outstanding campaigns, events and communications, but also, and above all, to help our client’s management to become more efficient.

We define precise strategies, elaborate systematic plans and implement marketing and integrated communications activities that produce measurable results, endorsed by the trade and communications experience of our management team, our international partners and by the reputation of our diverse and prestigious client list, including premium brands such as: Tourism Authority of Thailand, Costa Rica Tourism, Japan National Tourism Office, South African Tourism, London & Partners, Tokyo, Qatar Airways, Banyan Tree, HomeAway, Crystal Lagoons, Hurtigruten and others.

Alejandro Pérez-Ferrant

Alejandro Pérez-Ferrant

CEO & Partner

In 2003, Alejandro founded The Blueroom Project to create a specialist consulting and management agency, offering a personalized approach, for the Tourism, Luxury and Lifestyle industries. Gaining a degree in Business Administration, majoring in International Business from the University of St. Louis, MO – USA, a Postgraduate in Consumer Marketing from the Spanish Ministry of Commerce and Tourism and additional education in journalism and strategic communications, Alejandro also incorporates a clear international mentality.
Following over 20 years of experience working in international marketing, advertising and communications for organizations within many different sectors, he has managed projects and campaigns for more than 80 national, international and urban institutions and corporations and has successfully position his company as the leading boutique agency to the travel industry working in the Spanish market, with many high profile and loyal clients.

Sergio Flecha

Sergio Flecha

Account Planning & Operations Manager