The Blueroom Project for the Tourism Authority of Thailand

THAILAND

THAILAND

14 YEARS OF SUSTAINABLE GROWTH OF SPANISH VISITORS

 

MARKETING CHALLENGES

The Tourism Authority of Thailand (TAT) sought to increase the awareness of Thailand as a holiday destination among Spaniards and position the Kingdom as a multi-faceted destination featuring a wide range of experiences. The primary objective was to increase the number of Spanish visitors to the country by growing awareness of Thailand as an affordable, luxury and authentic travel experience and driving bookings through the travel trade.

 

STRATEGIC APPROACH: full representation

As TAT Marketing Representatives for Spain, a full range of service were provided including PR, marketing, trade relations, etc. More in depth work included ongoing media relations (meetings, press releases and individual/group press trips), crisis management, website creation and management, online and offline advertising campaigns, Social Media management, trade relations (training, fam trips, congresses…), presence in the main tourism fairs, etc.

  • MEDIA RELATIONS
  • TRADE RELATIONS
  • CRISIS MANAGEMENT
  • ONLINE & OFFLINE MEDIA PLANNING
  • SOCIAL MEDIA MANAGEMENT
  • SPECIAL ACTIVITIES… 

 

MAIN RESULTS

2017 – Record year with almost 180,000 Spaniards visiting Thailand (+ 6% against 2016 when 169.000 Spaniards travelled to this country). Moreover, the increase in the tourism revenue from Spain increased in 2017 by 9% (vs 2016). Thailand is rated as the second favorite leisure destination for Spaniards after the USA.

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