As an engineering heavyweight, Rolls-Royce plc has an impressive heritage. However, in the civil aerospace sector, it faces fierce competition from other major global organisations, especially when it comes to innovation.
Our brief was to counter perceptions that Rolls-Royce is not as innovative as its competitors and reinforce its inspiring work at the forefront of aviation and technology to key customers within a trade environment.
On a relatively small budget, we had to communicate their message –
“We deliver the best jest engines in the world”
The term B2B is no longer relevant. In the modern world, the people in business who make important purchasing decisions are just that - people. We had to appeal to our audience as individuals and so we developed this campaign to be P2P – People to People.
We created a series of adverts using surprising visuals not normally associated with a 100 year old British engineering company. Using humour and industry insight (and not an engine or fanblade in sight!), Rolls-Royce spoke to our industry professionals in a different way in their trade publications.
This new way of communicating opened doors for Rolls-Royce. Its sales team in the civil aerospace division benefits from a brand that has personality, exuding confidence that it really does make the best jet engines in the world.
A SUCCESSFUL PARTNERSHIP
We have been working with Rolls-Royce plc for over 15 years and are proud to be considered a true partner across the business. We are responsible for their Creative, Media Planning & Buying and Social Media Community Management across every division globally.