With production units in Belgium, France and the US, Pidy positions as the market leader in ‘ready to fill’ products. Their dough products are sold in foodservice, retail and industry. Pidy offers a wide range of ‘anywhere, anytime items’: sweet, savoury, puff pastry, short dough, snack, starter or main course… Pidy serves at all times! comma, merkenmarketeers took a hard look at the position of Pidy and set up a marketing strategy and fitting (corporate) communication plan. We first created their communication of the International fair of Anuga where the Pidy booth was supported by a tasty newspaper. After this success, we renewed their website, not only for Pidy, but also for their B2C channel and their American Cakes Company. Besides this, we also renewed the catalogue and all the packaging.