By Sabina Kvášová, Managing Director | SRDCE EVROPY, Czech Republic | firstname.lastname@example.org
The Czech republic is an interesting market for outdoor companies and also a great destination for people searching for outdoor adventures.
Adventure activities such as bungee jumping, parachuting, skiing, surfing, tramping or climbing are the most popular in the Netherlands. The Czech Republic has received 23rd place in a survey measuring the adventurous nature of its population. 23rd place is not insignificant, as seen by the sale of outdoor clothing, representation of foreign brands such as Fjallraven, Columbia or Patagonia or the number of local outdoor companies such as Alpine Pro, Tilak or Bushman. In Prague, the capital city, it's quite common to see a man walking down a street dressed like he's ready to go for a hike rather than to go to his work.
Most often the Czech population Google's search key words such as 'tramping' followed by 'mountaineering'. SHAREaCAMPER has compiled a worldwide ranking that measures the adventurous nature of the population of forty different countries, based on popular activities such as mountaineering, parachuting, tramping, caravan, BMX, bungee jumping and surfing. They analyzed the volume of keyword searches related to eight "adventure" activities on Google over the past 12 months. It is assumed that the search volume corresponds to the popularity of the activities in question.
Most adventure activities per capita were searched for in the Netherlands, followed by Australia (who received the highest scores in climbing, parachuting and surfing), and third place belonging to Sweden. In the total number of searches for "adventure" activities, regardless of the population, the United States won against Germany and France.
In the Czech Republic (23rd place per capita), according to the search rate, mountaineering won over free-range tramping, traveling by caravan and parachuting. In conclusion, the Czech republic is an interesting market for outdoor companies and also a great destination for people searching for outdoor adventures.
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