PRESS RELEASE: 13th July 2012
TRIBE GLOBAL SAY HOLA TO VISITORS BUREAU OF LOS CABOS
International network, Tribe Global, has won its first piece of collaborative business following a competitive pitch process.
The project, for the Convention and Visitors Bureau of Los Cabos, Mexico, will see Mexican agency Gaudelli, Minneapolis agency, Bolin and New York based agency, CIIC work collaboratively on the brief.
Starting this month the project comprises of a mixture of PR, advertising creative and media buying, across the both the US, Canada and Mexico.
Bolin will handle media buying in the US, CIIC will look after the PR and social media in the US and Gaudelli will handle the advertising creative, as well as the media buying in Mexico.
On what this means for Tribe Global, Carolyn Izzo-Feldman, CEO at CIIC said: “It is tangible proof that the network is a source of great new business opportunities for members. We’re really looking forward to working on this collaborative project using our combined strengths.”
Ian Wright, Managing Director of Tribe Global said: “We’re delighted to have won our very first project and look forward to lots more in the future.
“It’s clear that clients want to work with agencies that are responsive to changing market conditions and understand commercial business needs in the current climate.”
Now comprising of 16 independent, owner-run and managed agencies from around the world, the network continues to expand and seek business as a team.
Clients who have already benefitted from these international partnerships have included; Pilkington, Johnson Diversey, Erlenbacher, Noa Bank and Luxembourg Tourist Office.
Collectively, the network has almost 650 members of staff and saw a joint gross profit of more than $50 million in 2011.
For more information about Tribe Global and its member agencies please visit the new website at www.tribeglobal.net.
For further information or to book an interview with one of the agency heads, please contact Lindsay Harper at BJL on 0161 831 7141 or email .