“We have moved from the information age into the age of consumer empowerment supported by customer centricity.”
After completing his studies at L’Istituto Europeo di Disegno in Rome, Italy, Aldo Cundari quickly established himself in the marketing field in Canada. By 1980, he had created the foundation for what would become Cundari Group Ltd. Today, Cundari is Canada’s most globally awarded independent agency. Their work has been recognized around the world at Cannes, the Cassies, by the UK’s Directory Ranking and is the only Canadian agency to have two campaigns on WARC’s 100 smartest marketing campaigns in the world list.
Aldo has developed an ever-increasing and satisfied client base, always with an emphasis on the 360º integrated communications approach he pioneered in Canada. This philosophy and Cundari’s proprietary consumer insights have propelled his clients to achieve highly creative and effective communication programs, from Cundari’s first customer retention programs for Hewlett-Packard to highly successful branding campaigns for BMW and a robust place-branding practice that has included programs for Washington DC, Niagara, Yonkers NY, Raleigh NC, Toronto Waterfront, London, Ontario, and Calgary.
Aldo is the author of the book Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers. Published by Wiley in 2015, the book provides a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.
Still very much in touch with the fine art community, in 2013 Aldo, along with a business partner, reopened and revitalized the Toronto School of Art after its doors closed in 2012. The alternative, not-for-profit arts school established itself as one of the most distinguished alternative art schools in the city and now continues to be a landmark in the arts community.
Aldo has served as chief judge of the World Globe Awards from 2000-2008 and in 1998, was included in Marketing Magazine’s “Power List: The 100 Most Influential People in Canadian Communications.” In 2006, he became a Fellow of the QuantumShift program at the Ivey Institute for Entrepreneurs. In 2008 and 2009, Aldo was selected as one of Ernst & Young’s Entrepreneurs of the Year. In 2010 he was appointed to the board of directors of the Canadian Marketing Association (CMA). 2013, he has served as Judging Chair of the CMA Awards, and co-chair of the CMA 2012 and 2013 Summit. In 2015 he was appointed to chair the Villa Charities board of directors.